COLLEEN McCORD
Curious Human, Customer Experience (CX) Consultant
 

I’ve been in the digital space since the late ‘90s - content creation, writing, marketing, strategy, and more!  I turned my attention toward user experience in the mid-2000s. From a strategic perspective I was focused on creating and delivering optimal customer experiences that helped to drive qualified leads for our marketing team, provided customer education and built an energetic community.  I started performing my own research to gather customer insights to help shape these programs. In the last several years I’ve become more interested in the customer experience across the different channels and interactions points, and what customer satisfaction and success looks like from an end-to-end perspective. I’m curious about human behavior, emotion, intention and most of all - perspective.  
 


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