CUSTOMER EXPERIENCE CONSULTING BY XG
Free 30-minute Consultation
Strategy & Recommendations
Customer & User Personas
Competitive Landscape Reviews
Voice of Customer Programs
CAPTURING INSIGHTS: LEARN MORE ABOUT WHAT YOUR CUSTOMERS NEED FROM YOU…
We provide a la carte services designed to gain a deep understanding of your customers and their expectations. Choose from ad-hoc or subscription-based research services to help you stay connected. Here are a few options we can customize to meet your needs:
1:1 Customer Insight Interviews: First, we interview you to find out what you want to learn. You want to understand how they feel about a new product, or how are they respond to new branding? You want to know if your current services are meeting their expectations? Then we craft a dialog with your customers to gather insights that will help you shape your business to better meet their needs. We will come away with a foundation of knowledge about your customer’s vision, business strategy, current pain points and goals for the future. These conversations are designed to generate valuable insights on which you can take meaningful action.
Who are customers?
Customers may represent B-to-B partnerships, employees, volunteers, students, patients - whoever it is you serve.
Customer interviews are conducted remotely, via phone and Skype, removing the need (and cost) of travel.
Customer Satisfaction Surveys: We use surveys to collect a broad array of insights quickly. The survey methodology is designed to gauge your customers current level of satisfaction with your company; identify which programs and services you should continue to offer, and which services or improvements you might consider.
Findings from both research methods are distilled into actionable recommendations that help you understand customers on an emotional level and provide insights to inform new programs and services that drive loyalty.
Looking to make CX part of your operation?
If you are interested in bringing a full CX program into your organization, we can work with you to define the vision and roadmap that will progress you forward. Customer Experience & Voice of Customer Programs are created to meet the specific needs of your organization.